I’m a creative – a designer – a thinker.
For me, design begins with a challenge or an idea. Evolving and refining that initial spark, then being able to guide it through the creative journey and on to something great is something that I delight in. Understanding and empowering the narrative.
Great experiences start with great design.
That’s my story. Tell me yours.
Let’s see what we can create together.
Formally trained as a graphic designer with a solid grounding in design principles and the creative process,
I’ve spent the better part of 20 years refining my skills and exploring new ideas, processes and technologies and their application.
I love working with brands and identity, and it’s that particular journey that has always intrigued me…
finding the true essence and crafting that emotive connection between brand and user.
My work can involve many aspects of the creative process – from strategic briefing and sketch concept to project completion and can include design development, art direction, coordinated advertising and marketing campaigns, photography, packaging, environmental wayfinding graphics, print and digital media.
I like to work directly with clients, to listen to their needs, their wants, and then delve deeper into what makes them really tick. By first, understanding what and who we are working with, can we then discern clarity with the messages and solutions we create.
I offer an open and adaptable approach to each new challenge. Clients are a key part of the journey and it’s important to clearly communicate throughout the process stages to ensure each solution is tailored to be client specific.
I am lucky enough to work with a network of truly talented professionals across related industries, so collaboration and finding specialized skillsets where needed means a high quality result.
Whether it be a new start-up, a simple brand refresh, or a more complex large scale, multi-disciplinary project spanning different countries, I’m always keen to get involved, to make a difference, and stay curious.