Formally trained as a graphic designer with a solid grounding in design principles and the creative process,
I’ve spent the better part of nearly 15 years refining my skills and exploring new ideas, processes and technologies and their application.

I love working with brands and identity, and it’s that creative journey that has always intrigued me…
finding the true essence and crafting that emotive connection between brand and user.

My work involves all aspects of the creative process – from ideation, to sketch concept, to project completion and can include design thinking and development, art direction, print and digital media, advertising and marketing, photography, packaging, environmental and wayfinding graphics – I even make a reasonable coffee.